Adidas and Beyoncé, who had previously worked together on Ivy Park and other projects in the athleisure industry, have decided to end their partnership and pursue separate paths.
As per The Hollywood Reporter, a source who is well-informed about the matter has confirmed that both parties came to the decision mutually.
Blavity reported that Beyoncé and Adidas have ended their business partnership after collaborating on Ivy Park since 2018.
In 2018, the singer of “Break My Soul” entered into a partnership with the sportswear brand, which resulted in the relaunch of Ivy Park as well as the introduction of new footwear and clothing lines.
However, the partnership has encountered some difficulties along the way. Recently, there have been significant creative differences between the singer and the brand, prompting Beyoncé to take over Ivy Park and begin anew.
Earlier this year, Beyoncé offered a preview of Park Trail, the last collaboration between Ivy Park and Adidas, to her fans in Dubai, just before a private concert at Atlantis The Royal. During the performance, which marked her return to the stage after four years, she sang tracks from Renaissance for the first time.
Fans will soon have the opportunity to see Beyoncé perform not only tracks from Renaissance, but also her beloved classics. The “Renaissance World Tour” is scheduled to begin in May in Stockholm, with the European leg of the tour including stops in Cardiff, Wales, Edinburgh, Scotland, Paris, France, and other locations.
After the European leg of the tour comes to a close, Beyoncé will return to North America, where she is scheduled to perform in various cities including Toronto, Canada, Las Vegas, Atlanta, and more. The tour includes a stop in her hometown of Houston, and will come to a close in New Orleans.